SplitPass, founded with the mission to maximize the value of memberships and subscriptions, operates as a secondary marketplace where users can buy and sell unused memberships, packages, and subscriptions. The platform aims to provide flexibility and financial benefits to customers by enabling them to resell their unused visits for cash back. SplitPass focuses on enhancing customer retention and acquisition for businesses by offering a unique value proposition that helps convert prospects and grow revenue.

Notable figures associated with SplitPass include its founding team, whose innovative approach has attracted attention from key investors in the tech and fitness industries. The company has achieved significant milestones, including partnerships with various gyms and subscription-based services, which have expanded its market reach. By providing a solution that addresses the common issue of unused memberships, SplitPass has had a positive impact on both consumers and businesses, fostering a more sustainable and customer-friendly marketplace.