StatSocial
StatSocial leverages social media data to provide in-depth consumer insights, enhancing audience understanding.
Founded
2013StatSocial leverages social media data to provide in-depth consumer insights, enhancing audience understanding.
Founded with the mission to revolutionize consumer insights, StatSocial leverages social media data to provide unparalleled audience understanding. The company translates user engagements into a comprehensive taxonomy of 50,000 segments, including brand affinities, interests, TV shows, influencers, and IBM Watson Personality Insights. Their core product, Silhouette™, integrates these insights into marketing programs, enabling precise consumer research, media and influencer planning, and brand measurement. StatSocial primarily focuses on enhancing the modern media landscape through self-declared audience data.
StatSocial has garnered attention from notable figures and investors in the data analytics and marketing sectors. The company's innovative approach has led to significant achievements, including partnerships with major brands and agencies seeking to optimize their marketing strategies. By transforming how businesses understand and engage with their audiences, StatSocial has made a substantial impact on the industry, setting new standards for consumer insight and data-driven marketing.
Companies similar to StatSocial include Social Standards, Comscore, Dose and Social Lens Research.
StatSocial was founded in 2013.
StatSocial's headquarters is located in New York City, NY, US.
StatSocial's most recent funding round was for $11.8M (USD) in November 2021.
As of Nov 8, 2021, StatSocial has disclosed funding of $16.2M (USD). Undisclosed round amounts are excluded.
StatSocial has 27 employees as of Feb 5, 2024.
Social Lens Research
