Subaru of America, Inc. (SOA), headquartered in Cherry Hill, New Jersey, is a prominent motor vehicle manufacturer and marketer in the United States. The company specializes in wholesaling new and used cars, trucks, trailers, and other motor vehicles. Subaru's core mission is to deliver reliable, high-quality vehicles that inspire loyalty and trust among customers. Their product lineup includes popular models like the Crosstrek, Forester, Outback, Ascent, Solterra (all-electric), Impreza, Legacy, BRZ, and WRX, focusing on durability and advanced technology.
Notable figures associated with Subaru of America include its parent company, Subaru Corporation, based in Japan. Subaru has earned numerous awards for reliability and longevity from automotive experts, bolstering its reputation in the market. The company’s impact is evident in its strong customer loyalty and consistent sales performance across the United States. Subaru’s commitment to innovative safety features, such as the SUBARU STARLINK In-Vehicle Technology and Eyesight Driver Assist Technology, further cements its position as a leader in the automotive industry.