The Sun Herald operates in a regional newspaper market along the Mississippi Gulf Coast, serving Harrison, Hancock, Jackson and surrounding counties. Like many local newspapers, it faces the broader industry shift from print advertising and circulation to digital subscriptions and online advertising, while continuing to compete as the primary local news source in its coverage area.

The paper's digital transition, reduced print schedule and emphasis on local investigative reporting reflect strategies common among regional publishers to maintain relevance and sustainability as audiences migrate to digital platforms.

Sun Herald holds a long-standing position as the flagship daily newspaper serving the Mississippi Gulf Coast, with more than 125 years of local coverage. Its 2006 Pulitzer Prize Gold Medal for Public Service reflects deep investigative and community-focused journalism.

The publication reaches a broad audience through print distribution across six South Mississippi counties and a digital platform, SunHerald.com, giving it combined print and online reach across a defined regional market.