Suretone Entertainment, founded in 2006 by Jordan Schur, former CEO of Geffen Records, in collaboration with Interscope Records, is an American record label that focuses on alternative rock music. The company aims to nurture and promote innovative musical talent, offering a platform for artists to reach a global audience. Suretone's catalog includes notable bands such as Weezer, The Cure, Rooney, New Found Glory, and Angels & Airwaves. Additionally, Suretone has expanded its scope to include film and television production.
Notable figures affiliated with Suretone include Jordan Schur, whose industry experience has been instrumental in the label's success. The label has achieved significant milestones, including the release of influential albums like Chris Cornell's "Carry On" and The Cure's "4:13 Dream." By fostering a diverse range of artists and branching into multimedia ventures, Suretone Entertainment has made a substantial impact on the entertainment industry, contributing to both the music and film sectors.