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The Counter
AddedFeb 15, 2024
UpdatedJun 18, 2026
The Counter

The Counter

Seed

Established in 2003, The Counter® is the original 'better burger' joint, offering custom-built burgers with over a million possible combinations.

HQ
Reston, VA, US
Founded
2003
Overview
Compare
Fundraising
Employees
Website

Established in 2003, The Counter® is a high-end casual dining restaurant chain headquartered in Scottsdale, Arizona. It pioneered the 'better burger' genre by offering custom-built burgers with over a million possible combinations through a checklist-style menu. The Counter® focuses on using premium ingredients such as 100% responsibly raised Angus beef, natural chicken breast, organic bison, and housemade vegan veggie burgers. Their mission is to challenge traditional burger joints by providing a unique, customizable dining experience.

The Counter® operates in the United States, Mexico, Ireland, Saudi Arabia, Ghana, and Japan. It is affiliated with Kahala Brands and has notable key people like Eric Lefebvre. The company has achieved significant market penetration and brand recognition in the gourmet burger industry. Its innovative approach and commitment to quality have made a substantial impact on the casual dining sector, setting a new standard for burger customization and quality.

The Counter - Similar Companies

BurgerFi logo

BurgerFi

burgerfi.com

Five Guys logo

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fiveguys.com

Shake Shack logo

Shake Shack

shakeshack.com

Next Level Burger logo

Next Level Burger

Wahlburgers logo

Wahlburgers

Meta Burger logo

Meta Burger

metaburger.com

The Turkey Bird Grill logo

The Turkey Bird Grill

White Castle logo

White Castle

whitecastle.com

Sliderz logo

Sliderz

Good Times Restaurants logo

Good Times Restaurants

Big Chico Burger logo

Big Chico Burger

&pizza logo

&pizza

andpizza.com

honeygrow logo

honeygrow

honeygrow.com

CP Burger logo

CP Burger

cpburger.com

Proper Food logo

Proper Food

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The Counter - Quick Facts

Who are The Counter's competitors?

Companies similar to The Counter include BurgerFi, Five Guys, Shake Shack and Next Level Burger.

When was The Counter founded?

The Counter was founded in 2003.

Where is The Counter's headquarters located?

The Counter's headquarters is located in Reston, VA, US.

When was The Counter's last funding round?

The Counter's most recent funding round was for $1.2M (USD) in December 2021.

How much has The Counter raised to-date?

As of Dec 1, 2021, The Counter has raised a total of $1.2M (USD).

How many employees does The Counter have?

The Counter has 750 employees as of Feb 4, 2024.

The Counter - Classification

Ownership
  • Private
Geographic Exposure
  • Global
Revenue
  • Transactional
Customer
  • Consumers
Main Product
  • Burgers
  • Restaurant
Tags
  • Franchise
NAICS
  • 720000Accommodation and Food Services
  • 722000Food Services and Drinking Places
  • 722500Restaurants and Other Eating Places
SIC
  • 5800Eating and drinking places
  • 5810Eating And Drinking Places
  • 5812Eating Places
Show 5 more industry codes
NAICS
  • 310000Manufacturing
  • 311000Food Manufacturing
  • 722510Restaurants and Other Eating Places
  • 722513Limited-Service Restaurants
SIC
  • 2000Food And Kindred Products