Entry-level retinol facial serum from The Ordinary.
The Ordinary's Retinol 0.2% in Squalane is a water-free serum combining 0.2% retinol with squalane to counteract dryness associated with retinol use. It targets general signs of skin aging, including textural irregularities and uneven tone.
The serum is applied in the evening and is positioned as an entry-level formulation within the brand's retinol lineup.
Kiehl's Since 1851
Micro-Dose Anti-Aging Retinol Serum with Ceramides and Peptide
kiehls.com
RoC Skincare
RETINOL CORREXION Line Smoothing, RETINOL CORREXION Line Smoothing Night Serum Capsules
rocskincare.com
Common Heir
Retinol Serum
commonheir.com
| Attribute | Retinol 0.2% in Squalane | Micro-Dose Anti-Aging Retinol Serum with Ceramides and Peptide | RETINOL CORREXION Line Smoothing, RETINOL CORREXION Line Smoothing Night Serum Capsules | Retinol Serum | |
|---|---|---|---|---|---|
| Provider |  | | | | |
| Founded | 2016 | 1851 | 1957 | 2020 | |
| Sells To | Consumers | B2C | Consumers | Consumers | |
| Pricing Model | E-commerce | Direct-to-Consumer | Direct-to-Consumer, Wholesale | Transactional | |
| Ownership | Subsidiary | Subsidiary | Subsidiary | Venture-backed |
Provider
Founded 2016
Sells To Consumers
Pricing Model E-commerce
Ownership Subsidiary
Provider
Founded 1851
Sells To B2C
Pricing Model Direct-to-Consumer
Ownership Subsidiary
Provider
Founded 1957
Sells To Consumers
Pricing Model Direct-to-Consumer, Wholesale
Ownership Subsidiary
Provider
Founded 2020
Sells To Consumers
Pricing Model Transactional
Ownership Venture-backed
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RoC triple-action serum combining retinol, antioxidants, and hydration for smoother-looking skin.
A nightly retinol moisturizer from Olay's Regenerist Retinol 24 line designed to visibly smooth wrinkles and hydrate for 24 hours.
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