The Wichita Eagle Products, Competitors and Risks

Memo

Michael Roehrman serves as executive editor of The Wichita Eagle and Kansas.com. The newsroom covers local, state, and national stories with a focus on Wichita and Kansas communities, maintaining a daily reporting operation alongside digital-first publishing.

The newspaper is owned by The McClatchy Company, and its editorial staff work from offices in downtown Wichita. The organization continues to publish a print edition on a reduced schedule while prioritizing Kansas.com for breaking and enterprise coverage.

Market Outlook

The Wichita Eagle operates in a shifting U.S. local newspaper market marked by print declines and digital migration. The paper has reduced print frequency and moved staff to smaller downtown Wichita offices, continuing to emphasize Kansas.com as its primary audience and advertising channel.

Long-term demand depends on sustaining digital subscriptions and local advertising share in a mid-sized Midwestern market, while competing with regional broadcast, digital-native outlets, and national platforms for audience attention.

Competitive Advantages

The Wichita Eagle's main strength is its long-standing local presence in Wichita and its position as the largest newspaper in Kansas. Its Kansas.com digital platform extends reach beyond print, attracting more than 1.5 million unique monthly visitors and making it a leading local information source in the state.

The paper's brand recognition and established advertising relationships in the Wichita metro area support a hybrid print-digital model, while McClatchy's corporate infrastructure provides shared technology and national advertising scale.