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Trax Retail

Trax Retail

Trax provides computer-vision shelf analytics that give consumer brands real-time store visibility.

Operating headquarters
Boston, MA, US🇺🇸
Founded
2010
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Latest News About Trax Retail

Trax makes another acquisition as Qopius deal closes

Retail Technology Innovation Hub

Trax makes another acquisition as Qopius deal closes

Singapore-headquartered computer vision and analytics solutions venture Trax has acquired Paris-based startup Qopius, which provides...

Oct 10, 2026

Trax Retail Revolutionizes In-Store Execution for CPG Brands with New On-Device IR Technology, Powering the "Perfect Store"

PR Newswire

Trax Retail Revolutionizes In-Store Execution for CPG Brands with New On-Device IR Technology, Powering the "Perfect Store"

/PRNewswire/ -- Trax, the technology company revolutionizing retail through data-driven AI, today announces the launch of its AR-powered...

Jul 9, 2025

Trax Retail: Enabling Brands To Offer Seamless Shopping Experiences In Over A $100 Billion Market

Pulse 2.0

Trax Retail: Enabling Brands To Offer Seamless Shopping Experiences In Over A $100 Billion Market

Trax Retail is a company that has a goal of enabling brands and retailers to harness the power of digital technologies to produce the best...

Mar 18, 2024

Trax Retail Announces New CEO

financialpost

Trax Retail Announces New CEO

Gary Laben brings a depth of experience to propel the next chapter of growth for retail innovation leader

Mar 11, 2024

Trax Secures $50 Million in Funding to Revolutionize AI-Driven Merchandising and Image Recognition for Retail

PRWeb

Trax Secures $50 Million in Funding to Revolutionize AI-Driven Merchandising and Image Recognition for Retail

/PRNewswire-PRWeb/ -- Trax, the leading global provider of image recognition solutions transforming brick-and-mortar retail, today...

Nov 8, 2023

Trax Closes $64 Million Investing Round To Drive Expansion

Retail TouchPoints

Trax Closes $64 Million Investing Round To Drive Expansion

In-store retail execution platform provider Trax has completed a $64 million investment round led by an affiliate of private equity firm...

Jun 28, 2017