Tulerie
Closed
Tulerie was a peer-to-peer luxury clothing rental app that shut down in January 2026.
Founded
2017Tulerie was a peer-to-peer luxury clothing rental app that shut down in January 2026.
Tulerie's core product is an iOS app that operates a peer-to-peer marketplace for luxury clothing, shoes, handbags, and accessories. Members can borrow designer items listed by other members for 4, 10, or 20 days, with Tulerie providing digital identity verification, payment processing, in-app messaging, reviews, and prepaid shipping labels.
The platform offers three free membership tiers—Member, Community Member, and All Access Member—with broader inventory unlocked through positive reviews and trust-building. Lenders set their own rental and cleaning fees, ship items to borrowers, and receive payouts minus Tulerie's lending fee.
The fashion rental market continues to grow as consumers, particularly millennials and Gen Z, prioritize access over ownership and seek more sustainable ways to refresh their wardrobes. Tulerie operated in the peer-to-peer segment, competing with both traditional rental platforms and emerging closet-sharing apps.
As secondhand and rental models gain mainstream acceptance, Tulerie was positioned to benefit from increased circular-fashion awareness and demand for luxury items without full-price commitment, before it shut down in January 2026.
Tulerie differentiates itself from warehouse-based rental services by sourcing inventory directly from members' closets, which creates a curated, community-driven selection of high-end and contemporary designer pieces. The peer-to-peer model extends the lifecycle of garments and aligns the platform with circular-fashion and sustainability narratives.
The vetting and tiered membership system, combined with user reviews and direct lender-borrower messaging, is designed to build trust in a high-value sharing economy. The platform also lets lenders retain ownership of their items while earning income, an attractive alternative to consignment or resale.
Tulerie does not charge a membership fee; instead, it earns revenue through a lending fee deducted from each rental transaction. Lenders set rental prices and optional cleaning fees, with suggested rental prices around 5 percent of an item's retail cost for a four-day rental and higher rates for 10- and 20-day terms.
Early coverage indicated an 18 percent commission on rentals, with Tulerie handling payment processing and providing shipping labels. A higher-touch white-glove service, where Tulerie manages photography, shipping, and cleaning, was previously offered at a larger commission split.