Turning Natural was founded with the mission to provide marginalized communities with access to affordable, nutritious, and delicious food options. The company operates as a juice bar, specializing in juice cleanses and detoxes. Its core vision is to make healthy eating accessible and appealing, thereby promoting better dietary habits. Turning Natural's product offerings include a variety of juices designed to support health and wellness, with a focus on making nutritious foods both cool and enjoyable.

Notable figures affiliated with Turning Natural include its founder, who has been recognized for her efforts in empowering the community through healthy alternatives. The company has garnered attention for its impactful approach to community health, achieving significant milestones such as expanding its retail presence and gaining media recognition. Turning Natural's overall impact lies in its commitment to improving public health by making nutritious food options widely available and affordable, thereby fostering a healthier community.