Upwork — Online Freelance Marketplace
Provider 
Founded 2015
Sells To Enterprise, Small Business
Pricing Model Transactional
Ownership Public

Upwork's online work marketplace connects businesses with independent professionals across categories like software, design, marketing, and finance.
Upwork operates an online work marketplace that connects businesses with independent professionals across categories including software development, design, marketing, finance, and administrative support, providing tools for sourcing, vetting, contracting, collaboration, and payment.
As a sole-product company, the Upwork website itself is the marketplace offering; the platform supports both project-based and longer-term engagements and has expanded into managed enterprise staffing and employer-of-record services.
| Attribute | Upwork — Online Freelance Marketplace | Fiverr — Online Freelance Services Marketplace | Freelancer and Influencer Services Marketplace | Toptal Tech Talent | |
|---|---|---|---|---|---|
| Provider | |||||
| Founded | 2015 | 2010 | 2019 | 2010 | |
| Sells To | Enterprise, Small Business | Business, Consumers | Enterprise, Small Business | Enterprise, Small Business | |
| Pricing Model | Transactional | Marketplace, Subscription | Commission, Transactional | Recurring, Transactional | |
| Ownership | Public | Public Company | Private, Venture Capital | Private, Venture Capital |
Provider 
Founded 2015
Sells To Enterprise, Small Business
Pricing Model Transactional
Ownership Public
Provider 
Founded 2010
Sells To Business, Consumers
Pricing Model Marketplace, Subscription
Ownership Public Company
Provider 
Founded 2019
Sells To Enterprise, Small Business
Pricing Model Commission, Transactional
Ownership Private, Venture Capital
Provider 
Founded 2010
Sells To Enterprise, Small Business
Pricing Model Recurring, Transactional
Ownership Private, Venture Capital

B2B Service Provider Marketplace