Home
Loading

aVenture is in Alpha: During this preview period, you should expect the research data to be limited and may not yet meet our exacting standards. We've made the decision to provide early access to our data to showcase the product as we build, but you should not yet rely upon it alone for your investment decisions.

aVenture is in Alpha: During this preview period, you should expect the research data to be limited and may not yet meet our exacting standards. We've made the decision to provide early access to our data to showcase the product as we build, but you should not yet rely upon it alone for your investment decisions.

Get in touch

  • Contact

  • Request a demo

  • Request data updates

  • Add a company

Research

  • Companies

  • Investors

  • People

aVenture

  • Sitemap

  • Feature requests

Member

Backed by

© aVenture Investment Company, 2026. All rights reserved.

San Francisco, CA, USA

Privacy Policy

aVenture Investment Company ("aVenture") is an independent research platform providing detailed analysis and data on startups, venture capital investments, and key industry individuals. It is not a registered investment adviser, broker-dealer, or investment advisor and does not provide investment advice or recommendations. The data provided by aVenture does not constitute recommendations or advice, whether by methodology, analysis, AI-generated content, or a statement written by a staff member of aVenture.

aVenture is not affiliated with any of the people, companies, organizations, government agencies, regulatory bodies, or investment funds we provide coverage for on this site unless explicitly stated otherwise. Users assume full responsibility for decisions made based on information obtained from this platform. Links to external websites do not imply endorsement or affiliation with aVenture. Any links that provide the ability to invest in a primary or secondary transaction in a company are for convenience only and do not constitute solicitations or offers to buy or sell an investment. Investors should exercise heightened precaution and due diligence when investing in private companies, especially those not independently audited.

While we strive to provide valuable insights with objectivity and professional diligence, we cannot guarantee the accuracy of the information provided on our platform. Before making any investment decisions, you should verify the accuracy of all pertinent details for your decision. To the fullest extent permitted by law, aVenture shall not be liable for any direct, indirect, incidental, consequential, or financial damages arising from use of this site, whether by consumers of its contents directly or by persons or organizations covered by our research, even if we are advised of the possibility. Our best-efforts processes and correction request forms do not create a warranty or duty of care.

Profiles on this platform may include content generated in part by large language models (LLMs, artificial intelligence) that aggregate publicly available sources (e.g., SEC EDGAR, public filings, press releases). Source attribution is provided where known; always verify statements and claims here against original sources before relying on any data. Content on our site may contain inaccuracies, omissions, or what are commonly called 'hallucinations' if generated in part or in full by AI / LLMs. The risk can also exist even when content is written by a human, as internal and third-party sources may also have inaccuracies for the same or different reasons. While we randomly audit a proportion of content, this is not exhaustive.

We recommend that an independent auditor be hired to verify the accuracy of the information before relying on it for any sensitive decisions. By accessing this platform, you agree not to rely solely on any information generated by AI, aggregated, or sourced or written otherwise on this site, for investment, financial, or other decisions. aVenture assumes no responsibility for inaccuracies, omissions, or hallucinations. You must independently verify all data from primary sources. Use of this platform constitutes your waiver of claims for reliance-based damages, including negligent misrepresentation. To report an error, request a correction, or dispute information about a company or individual, contact us via our request data updates form.

Loading homepage
Loading
Home›Research›Companies

Companies

Loading
Home›
Research›
Companies›
Virtue formerly Pledger
AddedFeb 19, 2024
UpdatedJun 18, 2026
Virtue formerly Pledger

Virtue formerly Pledger

Pre-Seed

UK-based software company offering smart, instant sustainability campaigns for retailers.

HQ
London, Greater London, GB
Founded
2021
Overview
Compare
Fundraising
Employees
Website

Virtue, formerly known as Pledger, is a UK-based software company founded to enable retailers to create instant social impact and sustainability campaigns. Their core mission is to help businesses build stronger brands and connect with consumers through shared values. Virtue offers tools for smart audience targeting and instant campaign creation, allowing retailers to select causes that align with their brand values and facilitate customer donations at checkout. Their market focus includes thousands of retailers, causes, and shoppers committed to making a positive difference.

Notable affiliated individuals and investors include key figures in the social impact and retail sectors, although specific names are not provided. Virtue has achieved significant milestones by partnering with a large number of retailers and causes, enhancing their ability to drive social impact. Their platform has empowered numerous businesses to integrate sustainability into their operations, thereby fostering a deeper connection with value-driven consumers and contributing to a more responsible retail ecosystem.

Virtue formerly Pledger - Quick Facts

When was Virtue formerly Pledger founded?

Virtue formerly Pledger was founded in 2021.

Where is Virtue formerly Pledger's headquarters located?

Virtue formerly Pledger's headquarters is located in London, Greater London, GB.

When was Virtue formerly Pledger's last funding round?

Virtue formerly Pledger's most recent funding round was for $320k (USD) in October 2021.

How much has Virtue formerly Pledger raised to-date?

As of Oct 1, 2021, Virtue formerly Pledger has raised a total of $320k (USD).

How many employees does Virtue formerly Pledger have?

Virtue formerly Pledger has 6 employees as of Feb 4, 2024.

Virtue formerly Pledger - Classification

Ownership
  • Venture Capital
Technology
  • Software
Geographic Exposure
  • Europe
Revenue
  • Recurring
  • Software
Customer
  • Small Business
Main Product
  • Sustainability Campaigns
Tags
  • SaaS
NAICS
  • 513200Software Publishers
  • 510000Information
  • 513000Publishing Industries
  • 513210Software Publishers
SIC
  • 7300Business Services
  • 7370Computer Programming, Data Processing, And Other Computer Related
  • 7372Prepackaged Software