Founded in 2012, Vistar Media is a digital out-of-home (DOOH) programmatic media platform that leverages movement data to provide actionable insights into consumer behavior. The company's core mission is to revolutionize the way advertisers engage with consumers in public spaces by offering advanced programmatic solutions. Vistar Media offers a range of products and services including a Demand-Side Platform (DSP), Supply-Side Platform (SSP), and an Ad Server, catering to both marketers and media owners. Their market focus spans various industries looking to optimize their out-of-home advertising strategies.

Notable affiliated people include co-founders Michael Provenzano and Mark Chadwick, who have been instrumental in driving the company's vision. Vistar Media has attracted investments from prominent venture capital firms such as Valhalla Partners and New York Angels. Key achievements include expanding their programmatic marketplace globally and launching innovative enterprise solutions that have significantly impacted the DOOH advertising landscape. Through their advanced data analytics and programmatic capabilities, Vistar Media has transformed how brands connect with consumers in the physical world, enhancing the overall effectiveness of out-of-home advertising campaigns.