Founded in Hong Kong, Viu is an over-the-top (OTT) video streaming service operated by PCCW Media Group's Viu International Ltd. The company aims to provide high-quality Asian content with local language subtitles, catering to diverse audiences across multiple regions. Viu operates on a dual-revenue model, combining subscriptions and advertising, and offers a wide range of genres from top Asian content providers. Additionally, Viu produces original series under the Viu Original initiative, similar to other major streaming platforms like Netflix and Disney+.
Notable stakeholders include PCCW Media Limited and Canal+ Group (Vivendi). Viu has achieved significant milestones, boasting over 62 million monthly active users and 6.4 million premium subscribers as of December. The platform serves numerous markets across Asia, the Middle East, and Africa, making a substantial impact by bringing culturally relevant content to a global audience. Through strategic partnerships and a growing library of original productions, Viu continues to expand its footprint in the competitive streaming industry.
