Founded with the mission to improve patient adherence to care plans, Wellth leverages behavioral economics and daily financial incentives to motivate individuals. The company’s core vision is to enhance health outcomes by addressing Present Bias, a common cognitive barrier that leads patients to prioritize immediate rewards over long-term benefits. Wellth offers a digital platform accessible via smartphone, which helps users build motivation and form healthy habits. Their market focus includes healthcare providers, insurance companies, and employers aiming to improve patient engagement and reduce healthcare costs.

Notable affiliated individuals include co-founders Matthew Loper and Nick Delmonico, who bring expertise in healthcare and technology. Wellth has attracted significant investment from prominent venture capital firms such as Y Combinator and Rock Health. Key achievements include demonstrable improvements in medication adherence rates and positive health outcomes for users. Overall, Wellth's impact is marked by its innovative approach to patient care, combining technology and behavioral science to foster sustainable health behaviors.