WePlay Studios, founded by Yura Lazebnikov and Oleg Krot in Kyiv, Ukraine, is a global esports media company with dual headquarters in Los Angeles, California, and Kyiv. The company's core mission is to accelerate the entertainment industry through innovative broadcasting solutions, augmented reality, visual effects, and interactive experiences. WePlay Studios offers content development, production execution, and targeted brand integrations for networks, brands, and agencies worldwide. Their market focus spans the gaming and entertainment industries, providing high-tech arenas and studios for esports events.

Notable affiliated individuals include co-founders Yura Lazebnikov and Oleg Krot. The company has garnered significant achievements, including producing award-winning content that has elevated its status in the esports and entertainment sectors. WePlay Studios' impact is evident in its ability to blend technology with creative broadcasting, setting new standards for interactive and immersive experiences in esports. Their innovative approach has made them a sought-after partner for global brands looking to engage audiences through cutting-edge entertainment solutions.