West End Learning was founded with the mission to help college faculty create more affordable and engaging online courses. The company focuses on providing resources and tools that enable educators to build high-quality, accessible educational content. Their core services include developing online course materials and offering support for faculty in integrating these resources into their teaching. The primary market focus is on higher education institutions and faculty members looking to enhance their online teaching capabilities.
Notable affiliations include partnerships with organizations like the American Marketing Association (AMA) and the United States Association for Small Business and Entrepreneurship (USASBE). These collaborations have led to the creation of specialized curriculum libraries and educational hubs. Key achievements include the development of the USASBE Teaching Hub, a comprehensive resource for teaching entrepreneurship. West End Learning has significantly impacted the higher education landscape by making online learning more accessible and effective for both educators and students.