Whatnot

Whatnot is a live shopping marketplace with more than 250 categories, including coins, sneakers, fashion, electronics, sports and Pokémon cards, plants, and jewelry.

TikTok and Whatnot are helping livestream shopping gain traction in the U.S. through real-time product demos, sales shows and auctions. Beachwaver says its TikTok Shop sales total about $1 million so far in 2026, with roughly a quarter coming from livestreams, while TikTok says live-shopping sales have more than doubled year over year in the first half. eMarketer forecasts nearly $20 billion in U.S. livestream sales in 2026.

Sep 2026 · CNBC TechNews article

Whatnot announces a $545 million Series G round intended to fund seller growth. The company plans to use the funding for buyer acquisition, trust and safety, new categories, and international expansion.

Aug 2026 · Whatnot BlogNews article

Whatnot closes a $545 million Series G round at a $20 billion valuation, led by ICONIQ, Lightspeed and Avra. The valuation nearly doubles from less than a year earlier as livestream shopping growth continues.

Aug 2026 · CNBCNews article

Whatnot acquires machine-learning company Shaped to strengthen real-time shopping recommendations and search. Shaped founder and CEO Tullie Murrell and nearly a dozen engineers and AI researchers join Whatnot, with Murrell leading the newly formed Applied AI Research group. The integration aims to make recommendations faster and more personalized as live inventory and buyer demand shift; Whatnot says its systems process more than 500,000 hours of live video and millions of real-time interactions each week.

Jul 2026 · TechCrunchNews article