WhatsGood was founded with the mission to streamline the food ordering process through a cloud-based platform. The company's vision is to connect consumers directly with local food producers, enhancing the farm-to-table experience. WhatsGood offers a seamless food ordering service that allows users to purchase fresh, locally-sourced products from farmers, fishermen, and artisans. The platform primarily focuses on local markets, aiming to support small-scale producers and promote sustainable food systems.

Notable affiliated individuals and investors include key figures in the tech and food industries who share a commitment to sustainability and innovation. WhatsGood has achieved significant milestones, such as expanding its user base and forging partnerships with numerous local producers. The overall impact of WhatsGood is evident in its contribution to reducing food waste, supporting local economies, and providing consumers with fresher, healthier food options.