Whole Whale

Whole Whale offers tools and training to help nonprofits use data and technology, and builds products and tools intended to broaden access to technology and specialized knowledge in the nonprofit sector.

The page explains Google Analytics 4 terminology, including active users, users, sessions, and engaged sessions, and defines active users as the number of unique users.

Moby discusses differences between surveys and polls and how both can support nonprofit marketing goals.

The page discusses how nonprofits communicate around Mother’s and Father’s Day, noting that these dates can be celebratory or occasions of remembrance.

The page estimates that transitioning a team of 20 to LibreOffice takes about 24 hours over a month, compared with paying Microsoft $60 per employee annually for app access; it calls this cost the “Clippy Tax.”

Cloudways profiled Whole Whale’s digital agency operations, including its use of AI-powered hosting to scale Cause Writer, which generates 750K+ words daily for nonprofit clients.

The Prophet in Non-profit , September 2015

The page presents stories, insights, and conversations related to Whole Whale’s work in the social impact space.

Whole Whale's mission is to close the knowledge gap in nonprofit digital marketing through services and training for organizations; its team uses data and technology to increase nonprofit impact.

The company describes its team as strategists, creatives, analysts, and doers with experience working in nonprofits and agencies.

Whole Whale's policy, updated 4/5/2026, says AI can help transform the nonprofit sector and organizations achieve their missions. It states that Whole Whale uses AI to create content and emphasizes responsible and ethical use.

Whole Whale began in 2010 at a kitchen table in Brooklyn with one staff member; Blue Ridge Labs, a program of Robin Hood, later invited the growing team to work in its offices.

Whole Whale says it is committed to a culture of diversity, equity, inclusion, and belonging (DEIB) where everyone feels valued, respected, and empowered.

The company helps nonprofits, foundations, and social impact teams use digital marketing to turn attention into action.

The page provides a form for inquiries about the company's services and work and states that it does not accept guest posts or link exchanges.

Whole Whale is a high-impact digital marketing agency helping nonprofits grow impact through data-informed strategies, campaigns, and AI solutions.

The policy describes information collected when visitors use the site or authorized features or apps linked to the policy.