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Aarp
AddedFeb 13, 2024
UpdatedJul 16, 2026
Aarp

Aarp

Operating

AARP: A US-based nonprofit serving seniors with insurance services and informative magazines.

Location
Washington, D.C., DC, US
Founded
1958
Firm
Compare
Portfolio
Fundraising
Employees
Website

AARP is a nonprofit organization focused on improving the lives of seniors in the United States. While primarily known for its advocacy and services for older adults, AARP also engages in strategic investments in startups that align with its mission. The organization typically invests in seed and early-stage rounds, supporting companies that address the needs of aging populations.

AARP's investment portfolio includes companies like Betterleave, ianacare, and Trust & Will, which offer services tailored to seniors and caregivers. The organization leverages its extensive network and expertise to provide value beyond capital, offering portfolio companies access to its vast membership base and industry insights. AARP's investment strategy reflects its commitment to fostering innovation that enhances the quality of life for older adults.

Aarp - Portfolio Snapshot

Portfolio activity breakdown across disclosed investments and stages

Total Investments10
Current Portfolio Count9
Total Portfolio Exits0

Top Investment Stages

Seed3 (42.9%)
Convertible Note1 (14.3%)
Non Equity Assistance1 (14.3%)
Private Equity1 (14.3%)
Series A1 (14.3%)

Stage Mix

Seed 43%Convertible Note 14%Non Equity Assistance 14%Private Equity 14%Series A 14%

Concentration shown as share of disclosed investments by stage.

Recent Investments

Betterleave logo

Betterleave

De Oro Devices logo

De Oro Devices

CareCopilot logo

CareCopilot

Vrhealth logo

Vrhealth

ianacare logo

ianacare

Sana Health logo

Sana Health

CAKE logo

CAKE

Trust & Will logo

Trust & Will

FreshDirect logo

FreshDirect

Aarp - Classification

NAICS
  • 513100Newspaper, Periodical, Book, and Directory Publishers
  • 513120Periodical Publishers
  • 510000Information
  • 513000Publishing Industries
SIC
  • 7300Business Services
  • 7310Advertising
  • 7313Radio, Television, And Publishers' Advertising Representatives
Show 21 more industry codes
NAICS
  • 524000Insurance Carriers and Related Activities
  • 524100Insurance Carriers
  • 813000Religious, Grantmaking, Civic, Professional, and Similar Organizations
  • 813900Business, Professional, Labor, Political, and Similar Organizations
  • 813920Professional Organizations
  • 520000Finance and Insurance
  • 620000Health Care and Social Assistance
  • 810000Other Services (except Public Administration)
  • 623000Nursing and Residential Care Facilities
SIC
  • 2700Printing, Publishing, And Allied Industries
  • 2740Miscellaneous Publishing
  • 6300Insurance Carriers
  • 8600Membership Organizations
  • 8690Membership Organizations, Not Elsewhere Classified
  • 9900Nonclassifiable Establishments
  • 9990Nonclassifiable Establishments
  • 9999Nonclassifiable Establishments
  • 6000Depository Institutions
  • 8000Health Services
  • 8040Offices And Clinics Of Other Health Practitioners
  • 8049Offices And Clinics Of Health Practitioners, Not Elsewhere Classified