Affinity Investments: Funding and accelerating the new generation of marketing technologies.
Location
New York City, NY, US
Founded
2017
Affinity Group specializes in investing in marketing technology companies, focusing on funding and accelerating innovative solutions in this sector. The firm targets Series A and later-stage investments, with a particular interest in companies developing cutting-edge marketing technologies.
Notable portfolio companies include CreatorIQ, a creator management platform that has raised $44.8 million, and Panoramic, which has secured $35 million in funding. Affinity Group's approach combines investment capital with operational expertise, leveraging their team's entrepreneurial background to provide strategic guidance and support to their portfolio companies.
Affinity Group - Portfolio Snapshot
Portfolio activity breakdown across disclosed investments and stages
