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Affinity Group
AddedFeb 15, 2024
UpdatedJun 28, 2026
Affinity Group

Affinity Group

Operating

Affinity Investments: Funding and accelerating the new generation of marketing technologies.

Location
New York City, NY, US
Founded
2017
Firm
Compare
Portfolio
Employees
Website

Affinity Group specializes in investing in marketing technology companies, focusing on funding and accelerating innovative solutions in this sector. The firm targets Series A and later-stage investments, with a particular interest in companies developing cutting-edge marketing technologies.

Notable portfolio companies include CreatorIQ, a creator management platform that has raised $44.8 million, and Panoramic, which has secured $35 million in funding. Affinity Group's approach combines investment capital with operational expertise, leveraging their team's entrepreneurial background to provide strategic guidance and support to their portfolio companies.

Affinity Group - Portfolio Snapshot

Portfolio activity breakdown across disclosed investments and stages

Total Investments3
Current Portfolio Count2
Total Portfolio Exits0

Top Investment Stages

Series A1 (33.3%)
Series D1 (33.3%)
Series Unknown1 (33.3%)

Stage Mix

Series A 33%Series D 33%Series Unknown 33%

Concentration shown as share of disclosed investments by stage.

Recent Investments

CreatorIQ logo

CreatorIQ

Panoramic logo

Panoramic

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Affinity Group - Classification

NAICS
  • 520000Finance and Insurance
  • 523000Securities, Commodity Contracts, and Other Financial Investments and Related Activities
  • 523900Other Financial Investment Activities
  • 523990All Other Financial Investment Activities
  • 523999Miscellaneous Financial Investment Activities
SIC
  • 7300Business Services
Show 2 more industry codes
NAICS
  • 540000Professional, Scientific, and Technical Services
  • 541000Professional, Scientific, and Technical Services