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Applied Data Finance
AddedFeb 13, 2024
UpdatedJun 18, 2026
Applied Data Finance

Applied Data Finance

Operating

Applied Data Finance's Personify Financial innovates credit risk assessment for non-prime borrowers.

Location
San Diego, CA, US
Founded
2014
Firm
Compare
Fundraising
Employees
Website

Applied Data Finance focuses on consumer lending, specializing in credit risk assessment for non-prime borrowers. Through its brand Personify Financial, the firm leverages advanced technology to provide access to credit for individuals traditionally underserved by conventional financial institutions. Their investment approach centers on innovative fintech solutions that address gaps in the consumer lending market.

The company utilizes rich datasets and artificial intelligence to power its real-time credit decisioning systems, aiming to offer more accurate risk assessments than industry benchmarks. Applied Data Finance emphasizes fair and responsible lending practices, with a strong focus on customer success. Their platform is designed to provide credit access with equitable terms to millions of Americans who have been underestimated by traditional finance.

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Applied Data Finance - Classification

Also Known As
  • Applied Data Finance, LLC
NAICS
  • 520000Finance and Insurance
SIC
  • 6200Security And Commodity Brokers, Dealers, Exchanges, And Services
  • 6280Services Allied With The Exchange Of Securities Or Commodities
  • 6282Investment Advice
Show 1 more industry code
SIC
  • 6000Depository Institutions