Banyan, a digital marketing platform, leverages item-level receipt data to enhance commerce, customer engagement, and profitability.
Location
Holmdel, NJ, US
Founded
2019
Banyan is a pioneering platform in the digital commerce space, focusing on item-level receipt data infrastructure. The company enables secure collaborations between merchants, banks, fintechs, and commerce partners to unlock and activate detailed transaction data. Banyan's technology powers commercial and consumer applications, driving innovation in customer engagement and profitability.
The platform has gained recognition in the fintech industry, earning a spot on the 2024 FINTECH INNOVATION 50 list. Banyan's unique value proposition lies in its ability to provide merchant partners with new opportunities to leverage their receipt data, offering complete transparency and control. This approach allows businesses to enhance customer engagement, increase revenue, and improve profitability through data-driven insights and collaborations.
