Betterment, based in New York City, is a financial advisory firm specializing in digital investment, retirement, and cash management services. Founded in 2008 by Jon Stein and Eli Broverman, Betterment offers a range of products including automated investing, IRAs and 401(k) rollovers, socially responsible investing, and crypto investing. The firm manages assets worth $45 billion as of 2024 and caters to individuals, employers, and advisors through its divisions Betterment at Work and Betterment for Advisors.
Key decision-makers at Betterment include CEO Sarah Levy. The firm's investment philosophy emphasizes automated, goal-based investing with a focus on low-cost, diversified portfolios. Betterment provides unique value-add services such as high-yield cash accounts, checking accounts with rewards, and comprehensive retirement planning tools. The company also offers an all-in-one dashboard for tracking financial goals and access to financial advisors for personalized advice.
Betterment - Classification
Also Known As
Betterment LLC
NAICS
520000Finance and Insurance
SIC
6000Depository Institutions
Show 7 more industry codes
NAICS
523000Securities, Commodity Contracts, and Other Financial Investments and Related Activities
