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CU Direct
AddedFeb 15, 2024
UpdatedJun 28, 2026
CU Direct

CU Direct

Operating

CU Direct: Custom auto lending program provider, empowering credit unions and dealers since 1994.

Location
Ontario, CA, US
Founded
1994
Firm
Compare
Portfolio
Fundraising
Employees
Website

CU Direct, now known as Origence, specializes in providing custom auto lending programs and comprehensive financial solutions to credit unions, dealers, and affinity groups. Since its inception in 1994, the firm has focused on empowering credit unions to offer competitive lending alternatives. Origence's services span indirect lending, consumer lending, marketing and communications, auto shopping, consulting services, and outsourced loan processing.

Among its notable portfolio companies is Zest AI, which has raised $50.6 million. The firm's leadership includes experienced professionals who have significantly contributed to the financial services industry. Origence emphasizes a client-centric investment philosophy, offering unique value-add services such as digital retail integrations and robust support systems to ensure the success of its partners.

CU Direct - Portfolio Snapshot

Portfolio activity breakdown across disclosed investments and stages

Total Investments1
Current Portfolio Count1
Total Portfolio Exits0

Top Investment Stages

Series F1 (100.0%)

Stage Mix

Series F 100%

Concentration shown as share of disclosed investments by stage.

Recent Investments

Zest AI logo

Zest AI

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CU Direct - Classification

Also Known As
  • CU Direct Corporation
NAICS
  • 520000Finance and Insurance
SIC
  • 6000Depository Institutions