CU Direct: Custom auto lending program provider, empowering credit unions and dealers since 1994.
Location
Ontario, CA, US
Founded
1994
CU Direct, now known as Origence, specializes in providing custom auto lending programs and comprehensive financial solutions to credit unions, dealers, and affinity groups. Since its inception in 1994, the firm has focused on empowering credit unions to offer competitive lending alternatives. Origence's services span indirect lending, consumer lending, marketing and communications, auto shopping, consulting services, and outsourced loan processing.
Among its notable portfolio companies is Zest AI, which has raised $50.6 million. The firm's leadership includes experienced professionals who have significantly contributed to the financial services industry. Origence emphasizes a client-centric investment philosophy, offering unique value-add services such as digital retail integrations and robust support systems to ensure the success of its partners.
CU Direct - Portfolio Snapshot
Portfolio activity breakdown across disclosed investments and stages
Portfolio Companies1
Current Portfolio Count1
Top Investment Stages
Series F1 (100.0%)
Stage Mix
Series F 100%
Concentration shown as share of disclosed investments by stage.
