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FluidTheory
AddedFeb 15, 2024
UpdatedJun 28, 2026
FluidTheory

FluidTheory

Operating

FluidTheory: Web tech strategists specializing in website and application development for small businesses.

Location
Murray, UT, US
Founded
2017
Firm
Compare
Portfolio
Employees
Website

FluidTheory specializes in web technology strategy and development for small consulting businesses. They focus on creating websites and web-based applications across various industries, including transportation, finance, inventory, and back office operations. Their typical investment size ranges from $500,000 to $1,000,000 in pre-seed and seed rounds.

The firm's founder, Kenny Pratt, brings an entrepreneurial background to FluidTheory, having started and sold his own business before entering the tech industry. Notable portfolio companies include Apfusion and Blue Matador. FluidTheory's approach combines technical expertise with a deep understanding of small business needs, offering tailored web solutions to help clients grow and optimize their operations.

FluidTheory - Portfolio Snapshot

Portfolio activity breakdown across disclosed investments and stages

Total Investments2
Current Portfolio Count2
Total Portfolio Exits0

Top Investment Stages

Pre-Seed1 (50.0%)
Seed1 (50.0%)

Stage Mix

Pre-Seed 50%Seed 50%

Concentration shown as share of disclosed investments by stage.

Recent Investments

Apfusion logo

Apfusion

Blue Matador logo

Blue Matador

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FluidTheory - Classification

NAICS
  • 520000Finance and Insurance
SIC
  • 6000Depository Institutions