FluidTheory: Web tech strategists specializing in website and application development for small businesses.
Location
Murray, UT, US
Founded
2017
FluidTheory specializes in web technology strategy and development for small consulting businesses. They focus on creating websites and web-based applications across various industries, including transportation, finance, inventory, and back office operations. Their typical investment size ranges from $500,000 to $1,000,000 in pre-seed and seed rounds.
The firm's founder, Kenny Pratt, brings an entrepreneurial background to FluidTheory, having started and sold his own business before entering the tech industry. Notable portfolio companies include Apfusion and Blue Matador. FluidTheory's approach combines technical expertise with a deep understanding of small business needs, offering tailored web solutions to help clients grow and optimize their operations.
FluidTheory - Portfolio Snapshot
Portfolio activity breakdown across disclosed investments and stages
Portfolio Companies2
Current Portfolio Count2
Top Investment Stages
Pre-Seed1 (50.0%)
Seed1 (50.0%)
Stage Mix
Pre-Seed 50%Seed 50%
Concentration shown as share of disclosed investments by stage.
