G9 Ventures

Amy is the founder and managing partner of G9 Ventures. Since 2011, she has invested in and worked with early-stage companies, drawing on her operational and branding experience.

Anna joined G9 in 2019 and leads sourcing, due diligence, portfolio company support, and platform management. Anna was named to the Forbes 30 Under 30 List in Venture Capital in 2024 and previously worked as a Morgan Stanley analyst.

Elena joined G9 in 2024 and works across fund operations, platform management, and portfolio company support. Her experience includes management consulting, academic research in digital psychiatry, and media operations and partnerships.

Federica joined G9 in 2025 and supports investments from sourcing through deal execution. Before G9, Federica was an analyst in Morgan Stanley’s Consumer & Retail Investment Banking Group and worked on transactions including Nordstrom Inc.’s take-private.

The company says relationships are central to its work and describes its team as lifelong learners, team players, and long-term partners.

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G9 Ventures is a private fund investing in generational brands that empower consumers to live, look, and feel better.

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Ami Colé founder Diarrha N’Diaye-Mbaye announces that the VC-backed beauty brand will close in September. Launched in 2021, the makeup company serves customers with darker skin tones, sells through Sephora, and raises more than $3 million in venture capital. N’Diaye-Mbaye says continuing in the current market is unsustainable, citing pressure for rapid growth, competition from larger brands, and unpredictable sales.

Jul 2025 · TechCrunchNews article