Go4it Capital

Go4it Capital is a venture capital firm specializing in sports innovation, digital media, and active lifestyle ventures. The firm targets big market opportunities with proven products or services, seeking great teams with ambitious visions. While their typical investment size is not specified, they participate in various funding rounds from early to late stages.

Notable portfolio companies include Strava, a popular fitness tracking platform, and Future Farm, a plant-based food company. Go4it Capital also backs companies like Greenfly, Tappp, and goFlow. The firm's investment philosophy centers on supporting transformative ideas in the sports and active lifestyle sectors, likely offering industry-specific expertise and connections to their portfolio companies.