Good Startup: A venture firm specializing in the alternative protein sector.
Location
Singapore, SG
Founded
2021
Good Startup is a venture firm specializing in the alternative protein sector. The firm typically invests in pre-seed, seed, and Series A rounds, focusing on innovative companies that are developing sustainable and ethical protein alternatives. Their investment strategy aims to support early-stage startups with significant growth potential in this niche but rapidly expanding market.
Notable portfolio companies include Avant Meats, Mooji Meats, Novel Farms, and Nowadays. Good Startup's key partners bring a wealth of experience from the food technology and venture capital industries, providing strategic guidance and industry connections. The firm offers unique value-add services such as mentorship, market access support, and operational expertise to help their portfolio companies scale effectively.
Good Startup - Portfolio Snapshot
Portfolio activity breakdown across disclosed investments and stages
Portfolio Companies3
Current Portfolio Count3
Top Investment Stages
Pre-Seed1 (33.3%)
Seed1 (33.3%)
Series A1 (33.3%)
Stage Mix
Pre-Seed 33%Seed 33%Series A 33%
Concentration shown as share of disclosed investments by stage.
