Greycroft

Investors on a mission to find and foster the brightest opportunities

Investor at Greycroft focused on climate tech for the CCS Sustainability Fund. Addie Ewald has a background in finance and experience at Google and Equilibrium.

As Partner & CMO at Greycroft, Alex Constantinople brings 30+ years of experience leading brand and communications from Zendesk, Outcast, and GE.

Ashley Valentine is the CPO at Greycroft & leads human capital strategies. She holds an MA in Organizational Development from the University of San Francisco.

Partner at Greycroft, Katherine Power leads early-stage consumer brands investments, leveraging a background in founding and scaling businesses.

Greycroft partners with bold founders in AI, software, sustainability, and consumer brands to create lasting impact.

Greycroft's Privacy Policy outlines the confidential handling of Workspace Data for sophisticated investors, ensuring data protection. View for details.

Ami Colé founder Diarrha N’Diaye-Mbaye announces that the VC-backed beauty brand will close in September. Launched in 2021, the makeup company serves customers with darker skin tones, sells through Sephora, and raises more than $3 million in venture capital. N’Diaye-Mbaye says continuing in the current market is unsustainable, citing pressure for rapid growth, competition from larger brands, and unpredictable sales.

Jul 2025 · TechCrunchNews article

Applied Intuition raises a $600 million Series F and tender offer at a $15 billion valuation. The round is co-led by BlackRock-managed funds and Kleiner Perkins, with new investments from the Qatar Investment Authority, Abu Dhabi Investment Council, and Greycroft, alongside existing investors. The company says the U.S. Army asked it to bring autonomous technology to some vehicles, and it converted an infantry squad vehicle from “bare bones” to autonomous in 10 days.

Jun 2025 · TechCrunchNews article

Salsa raises $10 million to help software companies embed payroll through developer APIs. Its platform handles compliance, payroll calculations, tax filing, and money movement, and the company says integrations can go live in about a month. The funding round is led by Greycroft, Better Tomorrow Ventures, and Definition, with proceeds going toward product development and additional hires.

May 2023 · TechCrunchNews article

Greycroft closes on more than $1 billion in capital commitments across new funds. Its flagship Greycroft Partners VII and Greycroft Growth IV funds raise more than $980 million to invest in early- and growth-stage enterprise and consumer companies. The firm says it targets businesses applying next-generation technology and cites artificial intelligence and demand for sustainable products as sources of new opportunities.

Apr 2023 · TechCrunchNews article