Matrix designs cryptocurrency protocols, enabling digital brands to monetize fan engagement through gaming.
Location
Foster City, CA, US
Founded
2020
Matrix is an investment firm focused on the intersection of cryptocurrency and digital brand engagement. They specialize in creating cryptocurrency protocols that gamify fan interactions, allowing brands to monetize through free-to-play game paradigms such as battle passes and loot boxes. The firm’s investment focus includes early-stage ventures that leverage these protocols to enhance user engagement and unlock new monetization opportunities.
Matrix's notable portfolio companies include innovative startups that integrate gaming mechanics with cryptocurrency to drive fan engagement. The firm is led by key partners with extensive experience in both the crypto and gaming sectors, bringing valuable insights and strategic guidance to their investments. Matrix offers unique value-add services, including customizable quests and user rewards, to help portfolio companies maximize user interaction and revenue potential.
Matrix - Classification
Also Known As
Matrix23 LLC
NAICS
520000Finance and Insurance
522000Credit Intermediation and Related Activities
522300Activities Related to Credit Intermediation
522320Financial Transactions Processing, Reserve, and Clearinghouse Activities
SIC
6000Depository Institutions
6090Functions Related To Depository Banking
6099Functions Related To Depository Banking, Not Elsewhere Classified
Show 3 more industry codes
SIC
6200Security And Commodity Brokers, Dealers, Exchanges, And Services
6280Services Allied With The Exchange Of Securities Or Commodities
