Mayfair Equity Partners focuses on investments in the TMT (Technology, Media, and Telecommunications) and consumer sectors. Based in the United Kingdom, the firm provides growth capital to companies in these industries, with a particular emphasis on Series C funding rounds.

The firm's portfolio includes notable companies such as Yieldstreet, which has raised $50 million. Mayfair Equity Partners offers value-add services to its portfolio companies, as evidenced by their involvement in promoting initiatives like LoopMe's AI Academy and OVO's Alexa Skill for greener energy choices. The firm regularly expands its team and expertise, recently adding new partners and announcing promotions to enhance its investment capabilities.