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Mercuri
AddedFeb 16, 2024
UpdatedJun 28, 2026
Mercuri

Mercuri

Operating

Mercuri, a London-based VC firm, leads seed funding for UK startups in media and tech sectors, focusing on content and data monetisation.

Location
London, Greater London, GB
Founded
2017
Firm
Compare
Portfolio
Employees
Website

Mercuri is a London-based venture capital firm that specializes in leading seed stage funding rounds for UK startups operating at the intersection of media and entertainment technology. The firm focuses on content and data monetization, supporting exceptional founders who are building technology-enabled products for both enterprise solutions and consumer digital lifestyles. Mercuri's investment strategy is centered on early-stage investments, typically in the seed round.

Notable portfolio companies include Alloptic, Authoritive, Iris Nova, Radical, SpokenLayer, Unlock, and Vizual.AI, which have collectively raised significant capital. The firm is led by key partners with deep expertise in media and technology sectors. Mercuri offers unique value-add services to its portfolio companies, leveraging its sector expertise to provide strategic guidance and operational support, ensuring startups can scale effectively in rapidly evolving markets.

Mercuri - Portfolio Snapshot

Portfolio activity breakdown across disclosed investments and stages

Total Investments11
Current Portfolio Count6
Total Portfolio Exits2

Top Investment Stages

Seed4 (36.4%)
Series Unknown4 (36.4%)
Pre-Seed2 (18.2%)
Series A1 (9.1%)

Stage Mix

Seed 36%Series Unknown 36%Pre-Seed 18%Series A 9%

Concentration shown as share of disclosed investments by stage.

Recent Investments

Authoritive logo

Authoritive

Unlock logo

Unlock

SpokenLayer logo

SpokenLayer

Radical logo

Radical

Vizual.AI logo

Vizual.AI

Iris Nova logo

Iris Nova

Founders Factory logo

Founders Factory

Alloptic logo

Alloptic

Mercuri - Similar Investment Firms

Merlin Ventures logo

Merlin Ventures

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DFJ Mercury logo

DFJ Mercury

mercuryfund.com

Merus Capital logo

Merus Capital

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Mercury Capital Partners logo

Mercury Capital Partners

Meridian Venture Partners logo

Meridian Venture Partners

Purple Ventures logo

Purple Ventures

Mercantile Venture Capital logo

Mercantile Venture Capital

mercantile.vc

Meridian Growth Capital logo

Meridian Growth Capital

Mercia Asset Management logo

Mercia Asset Management

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Hgcapital logo

Hgcapital

hgcapital.com

Start Ventures logo

Start Ventures

startventures.vc

StartVenture logo

StartVenture

Founders Bridge logo

Founders Bridge

foundersbridge.net

Valia Ventures logo

Valia Ventures

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Meritus Ventures logo

Meritus Ventures

Mercuri - Classification

Also Known As
  • GMG Ventures II LLP
NAICS
  • 520000Finance and Insurance
  • 523000Securities, Commodity Contracts, and Other Financial Investments and Related Activities
  • 523900Other Financial Investment Activities
  • 523990All Other Financial Investment Activities
  • 523999Miscellaneous Financial Investment Activities
SIC
  • 6700Holding And Other Investment Offices
  • 6720Investment Offices
  • 6722Management Investment Offices, Open-end
Show 5 more industry codes
NAICS
  • 525000Funds, Trusts, and Other Financial Vehicles
  • 523910Miscellaneous Intermediation
SIC
  • 6000Depository Institutions
  • 6790Miscellaneous Investing
  • 6799Investors, Not Elsewhere Classified