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New Normal Ventures

New Normal Ventures

Operating Status: Operating

New Normal Ventures: A dynamic capital investment firm.

Location

San Francisco, CA, US

Founded

2020

New Normal Ventures is a capital investment firm focused on early-stage SaaS companies. The firm typically invests in seed and Series A rounds, with portfolio companies raising between $4.5 million to $14.5 million in total funding.

Led by solo GP Allison Pickens, New Normal Ventures offers portfolio companies strategic support akin to a fractional independent board director. Pickens, formerly COO at Gainsight, brings extensive experience scaling SaaS businesses. Notable portfolio companies include dbt Labs, Jasper, Mutiny, Hex, Tackle, Continual, and Switchboard.

New Normal Ventures - Portfolio Snapshot

Portfolio activity breakdown across disclosed investments and stages

Portfolio Companies2

Current Portfolio Count2

Top Investment Stages

Seed1 (50.0%)

Series A1 (50.0%)

Stage Mix

Seed 50%Series A 50%

Concentration shown as share of disclosed investments by stage.

Recent Investments

Continual

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New Normal Ventures - Classification

NAICS: 520000Finance and Insurance
523000Securities, Commodity Contracts, and Other Financial Investments and Related Activities
523900Other Financial Investment Activities
523990All Other Financial Investment Activities
523999Miscellaneous Financial Investment Activities
SIC: 6700Holding And Other Investment Offices
6720Investment Offices
6722Management Investment Offices, Open-end

Show 2 more industry codes

NAICS: 525000Funds, Trusts, and Other Financial Vehicles
SIC: 6000Depository Institutions

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