Pentland Ventures, the direct investments division of Pentland Group, combines venture capital, private equity, and strategic investment approaches. Based in London, they support businesses across various stages, from seed to Series C, with a focus on innovative startups in diverse sectors.

The firm's portfolio includes notable companies such as Diaspora, GEM, Stedi, Tracksmith, Ugly Drinks, Ushur, Wesper, and Windmill. Pentland Ventures leverages its long-standing expertise since 1932, offering operational guidance and financial discipline. As a fourth-generation family business, they provide a unique blend of long-term vision and values to their investments.