Pfitr

Using technology and education, we empower institutional investors to better manage their portfolios. Founded in March of 2013, Public Funds Investment & Reporting (PFITR, ) is a software-as-a-service (SaaS) technology company that enables those responsible for overseeing tax dollars to see valuation metrics based on market transactions to make the best investment decisions possible. Treasurers, Directors of Finance, public CFOs—all are examples of public fiduciaries who oversee, cumulatively, trillions of dollars in their operational accounts. State statutes and internal investment policies govern the three mandates of safety, liquidity, and yield. Keeping the investments safe involves identifying, measuring and mitigating risk. Liquidity is the second mandate and most entities keep an excess amount of cash and cash equivalents and because they lack the cash flow analytics required. Buying too high, hidden commissions, and holding too much cash often sacrifice yield. Our BPV™ tool provides them the analytics and internal controls to guide public fiduciaries to lessen risk, commissions, and poor timing. How do public fiduciaries, so burdened with conflicting demands and looming risks, respond? They either avoid doing anything or they take the advice of the bank or broker making the recommendation. Many public fiduciaries lack the experience, technology and training to make optimal investment purchases, so they are dependent on the recommendations of the broker because most do not use an advisor. There is an inherent conflict of interest in many recommendations because, generally speaking, brokerages receive higher commissions when the product sold is riskier generally . Most public fiduciaries are under-diversified, over-liquid and earning too little on their multi-million dollar portfolios. Cumulatively, public fiduciaries currently invest trillions of taxpayer dollars each year. In their flagship product, the Bond Price Validation tool (BPV™), PFITR provides public fiduciaries the information that they need to make optimal investment purchases.

With proprietary, licensed data from strategic partners, including Moody’s, Interactive Data Corporation, CUSIP, and Standard & Poor’s, packaged into a user-friendly software interface, PFITR puts internal controls in place so that the public fiduciary can make more informed decisions. . PFITR offers public fiduciaries market transparency for their investment purchases and inventories. Bond fees and commissions are not transparent and are rarely known. The BPV™ tool is the most affordable and easy-to_use technology that lets public fiduciaries know market information about and pricing of investments before purchasing them` . In the world of public finance, proof is invaluable. Constituents want proof that their public servants are doing a good job, and auditors demand it. Bond Price Validation generates instant reports for every transaction that a public fiduciary makes in comparison to comparable market transactions. With Bond Price Validation, constituents and auditors alike are able to view and understand exactly why public fiduciaries make the investments that they do. PFITR has earned the attention of two early stage venture investors. Capital Innovators, the Missouri Technology Corporation and SixThirty are among a few of those who have cumulatively invested PFITR. In recent months, PFITR has built an impressive sales pipeline, with almost 100 product demos currently scheduled and a projected annual recurring revenue strea(ARR) of more than $300k by January 2016. Together, these factors contribute to PFITR’s current valuation of $3.8MM. Accordingly, PFITR seeks $380k for a 10% stake in the company. With a total market size of 116,000 U.S. public entities, PFITR aims to convert 4,000 public entities to customers within five years. This market penetration rate of about 3.5% requires PFITR to convert three customers in the month of September 2015 and post consistent, month-over-month sales growth of about 15% through 2017, at which time growth may slow to a more mature rate of 6%. Less than four months into their sales efforts and with only one full-time Sales Development Representative (SDR) and one Account Executive (AE), PFITR has already converted four new customers in September 2015. At 4,000 customers, PFITR will achieve a valuation of more than $625MM.