Piper Private Equity focuses on high-growth consumer brands in the retail and leisure sectors. The firm targets companies with sales of £5-50m, investing in fast-growing brands across multiple countries. Piper's typical investment approach involves private equity rounds, with a focus on the UK market.

The firm's portfolio includes notable companies like Old Hickory Smokehouse. Piper's team combines investors, brand strategists, digital innovators, and talent experts to support portfolio companies. They offer value-add services such as brand building, digital growth strategies, and expansion of experiential retail spaces. Piper aims to help brands become industry pioneers while maintaining their core purpose and identity.