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Primeset
AddedFeb 15, 2024
UpdatedJun 28, 2026
Primeset

Primeset

Operating

PrimeSet: A technology advisory group providing startups with expert guidance, hiring support, and networking opportunities.

Location
São Paulo, São Paulo, BR
Firm
Compare
Portfolio
Employees
Website

PrimeSet is a technology advisory group that focuses on providing startups with expert guidance, particularly in the technology sector. They typically invest in Seed and Series A rounds, with occasional involvement in later stages such as Series B. Their investment size varies, supporting companies that have raised between $4 million to $20 million. PrimeSet's geographical focus is not explicitly stated, but their portfolio includes companies with significant funding.

Notable portfolio companies include Emi Labs, FedML, Plasmic, Radar, and Recapped. PrimeSet's key partners are experienced engineers and tech leaders who offer informal technical advice on stacks and architectures, assist in hiring for senior roles, and provide access to a large network of star engineers. Their investment philosophy centers on leveraging their technical expertise and extensive network to help startups scale effectively.

Primeset - Portfolio Snapshot

Portfolio activity breakdown across disclosed investments and stages

Total Investments5
Current Portfolio Count5
Total Portfolio Exits0

Top Investment Stages

Seed2 (40.0%)
Series A1 (20.0%)
Series B1 (20.0%)
Series Unknown1 (20.0%)

Stage Mix

Seed 40%Series A 20%Series B 20%Series Unknown 20%

Concentration shown as share of disclosed investments by stage.

Recent Investments

FedML logo

FedML

Emi Labs logo

Emi Labs

Recapped logo

Recapped

Plasmic logo

Plasmic

Radar logo

Radar

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Primeset - Classification

NAICS
  • 520000Finance and Insurance
  • 523000Securities, Commodity Contracts, and Other Financial Investments and Related Activities
  • 523900Other Financial Investment Activities
  • 523990All Other Financial Investment Activities
  • 523999Miscellaneous Financial Investment Activities
SIC
  • 7300Business Services
Show 2 more industry codes
NAICS
  • 540000Professional, Scientific, and Technical Services
  • 541000Professional, Scientific, and Technical Services