Red Cedar Ventures focuses on investing in innovative solutions and startup companies inspired by the faculty, researchers, and student entrepreneurs at Michigan State University (MSU). The firm primarily targets early-stage investments, including pre-seed, seed, and Series A rounds. Their investment strategy is geared towards leveraging MSU's vast resources to create economic impact in the Mid-Michigan region and beyond.

Notable portfolio companies include 86 Repairs, BetterYou, Genomenon, and Ubiquitous Energy. The firm is led by key partners who are deeply connected with MSU's research and entrepreneurial ecosystem. Red Cedar Ventures prides itself on providing value-added partnerships, aiming to foster new jobs and companies while addressing global challenges through innovative technologies.