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Root Insurance
AddedFeb 17, 2024
UpdatedJun 28, 2026
Root Insurance

Root Insurance

Operating

Root Insurance: A US-based startup leveraging smartphone tech and data science for personalized car insurance.

Location
Columbus, OH, US
Founded
1998
Firm
Compare
Portfolio
Fundraising
Employees
News
Website

Root Insurance is a US-based startup that focuses on providing personalized car insurance services by leveraging smartphone technology and data science to assess actual driving behavior. This innovative approach allows Root Insurance to offer more accurate and fair insurance rates to its customers across the United States. The company typically participates in early-stage investment rounds, including Seed and Series A.

Among its notable portfolio companies is Empora Title, which has raised over $26 million. Root Insurance's investment philosophy centers on utilizing advanced technology to disrupt traditional industries, particularly within the insurance sector. The firm offers unique value-add services by integrating cutting-edge data analytics and mobile technology to enhance customer experience and operational efficiency.

Root Insurance - Portfolio Snapshot

Portfolio activity breakdown across disclosed investments and stages

Total Investments2
Current Portfolio Count1
Total Portfolio Exits0

Top Investment Stages

Seed1 (50.0%)
Series A1 (50.0%)

Stage Mix

Seed 50%Series A 50%

Concentration shown as share of disclosed investments by stage.

Recent Investments

Empora Title logo

Empora Title

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Root Insurance - Classification

Also Known As
  • Root Insurance Co
NAICS
  • 524000Insurance Carriers and Related Activities
  • 524100Insurance Carriers
  • 520000Finance and Insurance
SIC
  • 6300Insurance Carriers
Show 4 more industry codes
NAICS
  • 524120Direct Insurance (except Life, Health, and Medical) Carriers
  • 524126Direct Property and Casualty Insurance Carriers
SIC
  • 6390Insurance Carriers, Not Elsewhere Classified
  • 6000Depository Institutions