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Serent Capital
AddedFeb 15, 2024
UpdatedJul 16, 2026
Serent Capital

Serent Capital

Operating

Serent Capital: A private equity firm investing in successful businesses to enhance customer solutions.

Location
San Francisco, CA, US
Founded
2008
Firm
Compare
Portfolio
Employees
Website

Serent Capital is a private equity firm focused on investing in successful, founder-led companies with compelling customer solutions. The firm primarily targets growth-stage businesses, offering purpose-driven partnerships to enhance their momentum. Serent's investment approach spans various sectors, with a particular emphasis on companies that are transforming their industries.

The firm's portfolio includes notable companies such as Employer Direct Healthcare and ParentSquare. Serent Capital differentiates itself by providing a comprehensive Growth Toolkit and leveraging industry-specific expertise to support portfolio companies. Their value-add services include operational resources and best practices to accelerate growth, demonstrating a hands-on approach to partnering with entrepreneurs and management teams.

Serent Capital - Portfolio Snapshot

Portfolio activity breakdown across disclosed investments and stages

Total Investments7
Current Portfolio Count4
Total Portfolio Exits1

Top Investment Stages

Private Equity3 (42.9%)
Series Unknown3 (42.9%)
Secondary Market1 (14.3%)

Stage Mix

Private Equity 43%Series Unknown 43%Secondary Market 14%

Concentration shown as share of disclosed investments by stage.

Recent Investments

Employer Direct Healthcare logo

Employer Direct Healthcare

DirectShifts logo

DirectShifts

BirchStreet Systems logo

BirchStreet Systems

ParentSquare logo

ParentSquare

Payliance logo

Payliance

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Serent Capital - Classification

Also Known As
  • Serent Capital Management Company, L.L.C.
NAICS
  • 520000Finance and Insurance
  • 523000Securities, Commodity Contracts, and Other Financial Investments and Related Activities
  • 523900Other Financial Investment Activities
  • 523990All Other Financial Investment Activities
  • 523999Miscellaneous Financial Investment Activities
SIC
  • 6700Holding And Other Investment Offices
  • 6790Miscellaneous Investing
  • 6799Investors, Not Elsewhere Classified
Show 6 more industry codes
NAICS
  • 525000Funds, Trusts, and Other Financial Vehicles
  • 523910Miscellaneous Intermediation
  • 523940Portfolio Management and Investment Advice
SIC
  • 6000Depository Institutions
  • 6720Investment Offices
  • 6722Management Investment Offices, Open-end