Silicon Hills Capital focuses on providing pre-seed financing to women and Black founders, bridging the gap to venture capital. The firm's investment strategy aims to support underrepresented entrepreneurs in the early stages of their startups, with a particular emphasis on innovation and social impact.

Led by Founder and General Partner Anita C. Roberts, a retired army officer and combat veteran, Silicon Hills Capital brings diverse expertise to its portfolio companies. Roberts, with degrees from multiple universities and Venture Capital Certification from UC Berkeley, leverages her background in human resources, public relations, and media to support founders. The firm's portfolio includes Shop Latinx, demonstrating its commitment to backing diverse entrepreneurs.