Sonoma Brands Capital is a private equity firm specializing in consumer economy growth sectors. The firm focuses on Series A and B investments, with occasional participation in seed rounds. Their typical investment size ranges from $4 million to $20 million, primarily targeting consumer-oriented companies in food, beverage, beauty, and wellness industries.

Notable portfolio companies include Bachan's, Dang Foods, HUM Nutrition, Merit Beauty, Milk Bar, and True Botanicals. Sonoma Brands Capital leverages its expertise in consumer brands to provide strategic guidance and operational support to its portfolio companies, helping them scale and capture market opportunities in the rapidly evolving consumer landscape.