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Home›
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Starting Line
AddedFeb 15, 2024
UpdatedJul 16, 2026
Starting Line

Starting Line

Operating

Starting Line Inc: A US-based VC firm specializing in early-stage consumer product/service investments.

Location
Chicago, IL, US
Founded
2018
Firm
Compare
Portfolio
Employees
Website

Starting Line Inc is a venture capital firm based in Chicago, Illinois, specializing in early-stage investments in consumer product and service companies. The firm primarily invests in pre-seed, seed, and Series A rounds, with occasional participation in Series B stages. Their investment focus is on companies within the United States, aiming to support innovative consumer-focused startups.

Notable portfolio companies include Attain, Made In Cookware, and Unchained Capital. The firm is led by key partners who bring extensive experience from various successful ventures. Starting Line distinguishes itself with a hands-on investment philosophy, providing strategic guidance and operational support to help portfolio companies scale effectively. Their unique value-add services include mentorship, networking opportunities, and access to a broad ecosystem of industry experts.

Starting Line - Portfolio Snapshot

Portfolio activity breakdown across disclosed investments and stages

Total Investments25
Current Portfolio Count17
Total Portfolio Exits0

Top Investment Stages

Seed16 (64.0%)
Series A5 (20.0%)
Series B2 (8.0%)
Pre-Seed1 (4.0%)
Series Unknown1 (4.0%)

Stage Mix

Seed 64%Series A 20%Series B 8%Pre-Seed 4%Series Unknown 4%

Concentration shown as share of disclosed investments by stage.

Recent Investments

Birdwatch logo

Birdwatch

North-Star Care logo

North-Star Care

Boom logo

Boom

Frank Innovations logo

Frank Innovations

Classet logo

Classet

Attain logo

Attain

B&J Studios logo

B&J Studios

Protégé logo

Protégé

Buncha logo

Buncha

Path logo

Path

Umamicart logo

Umamicart

soona logo

soona

Unchained Capital logo

Unchained Capital

Spot logo

Spot

Zoro Card logo

Zoro Card

Truman's logo

Truman's

Made In Cookware logo

Made In Cookware

Starting Line - Similar Investment Firms

Start Capital logo

Start Capital

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StartVenture logo

StartVenture

FireStarter Fund logo

FireStarter Fund

Old Line Capital Partners logo

Old Line Capital Partners

oldlinecap.com

Thin Line Capital logo

Thin Line Capital

Leadout Capital logo

Leadout Capital

leadoutcapital.com

Marquee Ventures logo

Marquee Ventures

Founder Equity logo

Founder Equity

founderequity.com

Stateline Angels logo

Stateline Angels

Chartline Capital Management logo

Chartline Capital Management

chartline.com

Start Fund logo

Start Fund

Overline logo

Overline

overline.vc

Highline logo

Highline

Bridge Investments logo

Bridge Investments

Start Something Ventures logo

Start Something Ventures

Starting Line - Classification

Also Known As
  • Starting Line INC
NAICS
  • 520000Finance and Insurance
  • 523000Securities, Commodity Contracts, and Other Financial Investments and Related Activities
  • 523900Other Financial Investment Activities
  • 523990All Other Financial Investment Activities
  • 523999Miscellaneous Financial Investment Activities
SIC
  • 6700Holding And Other Investment Offices
  • 6720Investment Offices
  • 6722Management Investment Offices, Open-end
Show 5 more industry codes
NAICS
  • 525000Funds, Trusts, and Other Financial Vehicles
  • 523910Miscellaneous Intermediation
SIC
  • 6000Depository Institutions
  • 6790Miscellaneous Investing
  • 6799Investors, Not Elsewhere Classified