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Sterling Road
AddedFeb 17, 2024
UpdatedJun 28, 2026
Sterling Road

Sterling Road

Operating

Sterling Road: A venture capital firm specializing in pre-seed B2B startup investments.

Location
San Francisco, CA, US
Founded
2017
Firm
Compare
Portfolio
Fundraising
Employees
Website

Sterling Road is a venture capital firm that specializes in investing in pre-seed stage B2B startups. The firm focuses on early-stage investments, providing crucial funding to nascent companies poised for growth. Sterling Road typically engages in pre-seed rounds, supporting startups with the capital needed to develop their initial product offerings and gain market traction.

Notable portfolio companies include Amper Technologies, Breinify, and Puzzle Financial, each having raised significant follow-on funding. Sterling Road's investment philosophy centers on identifying and nurturing innovative B2B solutions with high growth potential. The firm offers value-add services such as pitch practice sessions and founder spotlights, exemplified by their recent features on Gymble and Frenzy AI, to help portfolio companies refine their strategies and gain visibility.

Sterling Road - Portfolio Snapshot

Portfolio activity breakdown across disclosed investments and stages

Total Investments17
Current Portfolio Count11
Total Portfolio Exits1

Top Investment Stages

Seed10 (58.8%)
Series A4 (23.5%)
Pre-Seed2 (11.8%)
Series Unknown1 (5.9%)

Stage Mix

Seed 59%Series A 24%Pre-Seed 12%Series Unknown 6%

Concentration shown as share of disclosed investments by stage.

Recent Investments

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Aster

Puzzle Financial logo

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TigerEye logo

TigerEye

Groundfloor logo

Groundfloor

Breinify logo

Breinify

Botco.ai logo

Botco.ai

Sempre Health logo

Sempre Health

Compaas logo

Compaas

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Sterling Road - Classification

NAICS
  • 520000Finance and Insurance
  • 523000Securities, Commodity Contracts, and Other Financial Investments and Related Activities
  • 523900Other Financial Investment Activities
  • 523990All Other Financial Investment Activities
  • 523999Miscellaneous Financial Investment Activities
SIC
  • 6700Holding And Other Investment Offices
  • 6790Miscellaneous Investing
  • 6799Investors, Not Elsewhere Classified
Show 6 more industry codes
NAICS
  • 525000Funds, Trusts, and Other Financial Vehicles
  • 523910Miscellaneous Intermediation
  • 523940Portfolio Management and Investment Advice
SIC
  • 6000Depository Institutions
  • 6720Investment Offices
  • 6722Management Investment Offices, Open-end