Fee-based real estate platform offering wealth-building rental options in select US cities.
Location
New York City, NY, US
Founded
2017
Up&Up, founded with the mission to transform renting into a wealth-building opportunity, operates as a fee-based real estate platform. The company offers curated and vetted rental homes in select U.S. cities, including St. Louis, Los Angeles, and Atlanta. Instead of a traditional security deposit, tenants contribute to an Up&Up Wallet, which allows them to share in the rental's profits and value appreciation. At the end of the lease, renters can use their wallet funds to buy the home, transfer to another rental, or cash out, thus providing a pathway to homeownership or savings.
Notable investors and affiliated individuals include prominent figures from the real estate and tech industries, although specific names are not disclosed. Key achievements for Up&Up include expanding its market presence in major U.S. cities and innovating the rental market by integrating wealth-building mechanisms for tenants. The overall impact of Up&Up lies in its unique approach to renting, offering financial growth opportunities and reshaping the traditional landlord-tenant relationship.
