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Upfront Ventures
AddedFeb 13, 2024
UpdatedJun 28, 2026
Upfront Ventures

Upfront Ventures

Operating

Upfront Ventures Management: A global venture capital firm investing in tech, retail, consumer goods, and digital media.

Location
Santa Monica, CA, US
Founded
1996
Firm
Compare
Portfolio
Employees
News
Website

Upfront Ventures is a global venture capital firm that focuses on investing in early-stage companies across various sectors including technology, retail, consumer goods, and digital media. The firm typically participates in Seed, Series A, and Series B funding rounds, providing substantial financial backing to innovative startups. With a strong emphasis on long-term partnerships, Upfront Ventures supports its portfolio companies through multiple stages of growth.

Notable portfolio companies include GOAT, Density, Pragma, Bionaut Labs, Parachute Home, and Invoca. Key partners such as Mark Suster are integral to the firm's success, bringing extensive experience and a hands-on approach to investment. Upfront Ventures prides itself on being a steadfast partner to its portfolio companies, offering unique value-add services such as strategic guidance and problem-solving support during challenging times. This commitment ensures that startups receive not only financial investment but also the mentorship needed to thrive.

Upfront Ventures - Portfolio Snapshot

Portfolio activity breakdown across disclosed investments and stages

Total Investments250
Current Portfolio Count113
Total Portfolio Exits8

Top Investment Stages

Seed71 (30.7%)
Series A70 (30.3%)
Series B41 (17.7%)
Series Unknown28 (12.1%)
Series C21 (9.1%)

Stage Mix

Seed 31%Series A 30%Series B 18%Series Unknown 12%Series C 9%

Concentration shown as share of disclosed investments by stage.

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Upfront Ventures - Classification

Also Known As
  • Upfront Ventures Management, Inc.
NAICS
  • 520000Finance and Insurance
  • 523000Securities, Commodity Contracts, and Other Financial Investments and Related Activities
  • 523900Other Financial Investment Activities
  • 523990All Other Financial Investment Activities
  • 523999Miscellaneous Financial Investment Activities
SIC
  • 6700Holding And Other Investment Offices
  • 6790Miscellaneous Investing
  • 6799Investors, Not Elsewhere Classified
Show 6 more industry codes
NAICS
  • 525000Funds, Trusts, and Other Financial Vehicles
  • 523910Miscellaneous Intermediation
  • 523940Portfolio Management and Investment Advice
SIC
  • 6000Depository Institutions
  • 6720Investment Offices
  • 6722Management Investment Offices, Open-end