Upside operates a digital marketplace connecting consumers with brick-and-mortar retailers nationwide. The platform focuses on providing personalized cash back offers to consumers for everyday purchases such as gas, groceries, and meals. Upside's model aims to increase purchasing power for consumers while helping businesses achieve measurable profits.

The company, founded in 2016, processes billions of dollars in commerce annually through its platform. Upside's value proposition extends beyond financial benefits, contributing to sustainability initiatives. The platform's user-friendly mobile app allows consumers to easily claim offers, make purchases, and earn cash back, creating a seamless experience for both shoppers and participating businesses.